Bethany Williams is pushing boundaries with her community-first, catwalk-second approach to fashion. Created in collaboration with social enterprises, the brand transforms waste into contemporary menswear. These white cotton blend portraits print straight leg jeans from Bethany Williams feature a front button fastening, belt loops and a five pocket design. POSITIVELY CONSCIOUS: Bethany Williams scores 4 out 5 by independent ethical brand rating agency Good On You. It has a mission to improve social conditions and and provides jobs for workers from disadvantaged social communities. It uses a high proportion of eco-friendly materials, manufactures all products locally to reduce its carbon footprint and does not use any animal products.