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Oribe Bright Blonde Essentials Set in Beauty: NA. Oribe Bright Blonde Essentials Set in Beauty: NA. Immediately illuminate blonde hair. The revitalizing Bright Blonde Shampoo for Beautiful Color visibly brightens and corrects brassiness and yellow tones while gently cleansing. Bright Blonde Conditioner for Beautiful Color nourishes and restores elasticity, imparting strength and sheen. Bright Blonde Essential Priming Serum illuminates from within and replenishes moisture while shielding from heat styling up to 450F. Includes Bright Blonde Shampoo (250ml), Bright Blonde Conditioner (200ml), and Bright Blonde Essential Priming Serum (100ml).. Shampoo: Gently cleanses, visibly brightens and elimantes brassiness, and can be used daily to brighten and tone blonde hair. Conditioner: Moisturizes and restores elasticity, easily detangles to help prevent breakage, visibly brightens and eliminates brassiness, and can be used daily. Priming Serum: Elimiantes brassiness and enhances vibrancy for healthier looking hair, provides 450 degree F heat protection and helps prevent breakage. Begin with the Shampoo. Lather, indulge, rinse.. Follow with the Conditioner. Massage, indulge (for at least one minute), rinse.. Finish with the Priming Serum. Work through damp hair before styling to protect, tone and hydrate.. ORIB-WU296. 402577. Oribe - pronounced or-bay - was founded by renowned editorial and celebrity hairstylist Oribe Canales and beauty industry veterans Daniel Kaner and Tev Finger with the goal of creating a new kind of hair company - one that was developed with the most talented salon professionals and the most discriminating customers in mind. In leveraging skincare technology and natural actives to deliver high-performance, treatment-based products, Oribe firmly believes that healthy hair is the underpinning for sexy, glamorous styling. Each product has been tested at length on set, backstage, and in the salon to ensure that it delivers results that truly meet the needs of the hair-obsessed.