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Part of the brand's 'Blonde Revival™' collection, Aveda's 'Purple Toning Conditioner' is formulated with violet-rich pigments to neutralize brassy and yellow tones, leaving hair brighter and more luminous. A blend of Acai and Passionfruit oils, Jojoba and Macadamia Nut work to hydrate and repair over-processed strands for salon-worthy softness. - Scented with Pure-Fume™, an invigorating blend of Osmanthus, certified organic Orange and Cedarwood - Free from silicones and sulphates - Vegan