Color
WhiteGender
MenStatus
In stockDetails
It's easy to dismiss a logo as something inconsequential, but this visual code holds more power than you might give it credit for. Signposting Burberry's modern identity, this T-shirt's print is the brainchild of graphic artist Peter Saville, best known for his iconic record sleeves. Deceptively simple in design, the confident typeface speaks to both the House's utilitarian roots and its 21st-century aesthetics - and, of course, to its wearer's equally eclectic tastes.