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SWEED Lash Lift Mascara in Beauty: NA. A clean, award-winning, cult-favorite mascara that lifts, lengthens and separates with precision. Unlike most mascara brushes that leave the first third of your lash roots bare, this groundbreaking skinny brush starts coating each individual lash from root to tip creating maximum definition and a volume beyond belief.. Black. Vegan & Cruelty free. 30mL/ 1 fl oz. Gently wiggle the wand from base of lashes to tips, layering to build extreme length and powerful lift. Allow a few seconds of drying time between coats to build the most extreme lash drama. SEED-WU19. 301. Loved by makeup artists around the world. Sweed is known for its vegan andclean products with professional performance. Sweed is a pioneer in the eyecategory with popular and award-winning Mascaras and Eyelash GrowthSerum that is free from prostaglandin analogues. Our collection is nowextended to an almost complete makeup assortment with a lot of newstaples that have gained viral attention.With over two decades of experience as a professional makeup artist, thefounder Gabriella Elio wanted to create innovative products she felt weremissing on the market in order to achieve her signature and timeless nomakeup-makeup look.We are proud over our collaboration with the organization Billion Baby Turtles.For every mascara sold we are rescuing one sea turtle