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Builds, Lifts, Sets Virtue® Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for allday hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. It's suitable for all hair types and safe on colortreated hair. How to Apply: Spray on damp or dry hair, section by section targeting the roots through midshaft. Use heat and style as usual for maximum volume and