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ILIA Liquid Powder Matte Eye Tint in Chocolate. Glides like a cream, dries like a powder. This quick-drying eyeshadow swipes on effortlessly and locks in without budging or fading. Blend the weightless, water-based formula for a diffused wash of color, or build it up for a bolder look that lasts.. In Tannin- Rich Brown. Vegan and cruelty-free. Formulated without sulfates, phthalates, parabens, petro-chemicals, nanoparticles, and gluten.. 0.12 fl oz/ 3.5mL. ILIR-WU304. MET-02. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.