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Water is a primal force, at once part of the body and apart from it, mutable, sensual, and a reflector of emotions: this element is one of Lucia Pica and Ben Gorham's key starting points for their reimagining of Byredo Makeup. Embracing an idea of strippedback simplicity and elegance, focusing on and enhancing the person without a mask of artifice, Pica's conception of makeup begins with a statement of understatement: Liquid Lipstick. Utilizing a neutral palette of highpigmentation flesh tones - from the total transparency of Fantome, via rich beiges and browns such as Auburn to subtle reds like Scarlet River - Liquid Lipstick invokes the power of delicate transformation for the wearer. Neither as brash and fleeting as a gloss nor as immovable and inviolable as a stain, in the Vinyl mutability is sought that lives and flows with the wearer, becoming part of them through the day. A fluid yet creamy vegan formulation enables the melding of makeup with the body, becoming a more personal signature. Here the power of simplicity, nudity, and the self is drawn upon. Application has both instinctive ease and precision through a sharp, lightly flocked wand that delivers color and shine in one stroke. Agency and amplification are given to the wearer - who can also apply the transparent Fantome, to highlight the eyes if so desired. All is realized in Byredo's characteristic totemic and talismanic packaging, designed by Ben Gorham. Here, a new totem is added that emphasizes transparency, subtlety, and strength - a timeless object that could be from the past, present, or future. 'It all starts from clear; there is purity, rawness, and the feel of the person, a vulnerability through transparency. At the same time, there is a sophistication in this neutral palette - I like that tension.' Lucia Pica, Creative Image and Makeup